Logos Logos Logos

Logos Logos Logos

1 July 2008

Nothing is more important than a good Logo design. It will be the first impression of your company to many of your potential customer base. How many times have you met someone, seen their lousy business card with a bad logo design, and you instantly judge their company and offering. Don’t let it be you on the bad end of this meeting!

What is the Purpose of a Company Logo Design?

In a nutshell, instant recognition of your business! A visually strong image that is retained by those who see it, and hence they retain knowledge of your business.

What is Logo Design?

Logo Design is significant for the visual image of the business. A Logo is how a company gives the first visual impression of the business. Prior to starting a logo design much consideration is given to the manner in which the company logo will be created. The design of each logo should be in accord with the name of the company and its market place.

What are some of the advantages of logo design?

1. Logo design provides a unique and innovative identity to corporations, products, services, institutions, agencies, associations, events, or any kind of organizations.
2. Logo design presents the business professionally in the market.
3. Logo design aids to differentiate publicly the company or business from other entities.
4. Logo design helps in attracting potential customers and client to the business.
5. Logo design is as influential to the business as the business name. It is very important that the company logo is original and distinctive so that is serves to identify the business to the marketplace.

What to look for in a logo design?

A well designed logo should be clear, simple and eye catching. Using simple color variety and clear text. Making a logo too ornate simply makes it difficult to remember. You can create your own logo of course, if you have the flair, but often the company lacks the expertise to create an effective logo. As investment in the logo is huge (cost of printing letterheads, business cards etc) it might be better to hire a professional logo designer. A professional logo designer can achieve an effective logo that is best suited for the business. As well, it is important that the company logo is innovative and that another business is not using a similar logo design. The logo design can be copyrighted and registered to the business it represents.

What to avoid in a business logo design?

The recipe of a perfect logo design is simple color patterns and original ways to deliver something new to the customers. A business should steer clear of heavy decorating of the logo and different arrangement of color in the logo design. Over decoration of a logo can making it look ‘cheap’ or overly showy to your clients. The arrangement and harmony of the logo design is very important. A good logo is what helps your company stand out from your competitors!