Tips on Creating an Effective Business Card

Tips on Creating an Effective Business Card

Creating an attractive and clean business card is imperative to accomplishing what should be your #1 goal – making sure your business card stays in your potential client’s Rolodex. This goal can be reached in many ways, all beginning with the design of your card.

Your business card should be colorful, accurate, legible, and stylish. Accurate information is extremely important. When designing your cards, have everyone you know proof your design to ensure the information is up-to-date and correct. It is unprofessional to scribble down the new phone number at your office on your old cards just to save a hundred bucks. Don’t use a crazy font or type so small that it takes someone with a microscope to read it. Go into a dim-lit room and make sure you can read your information under the worst conditions – this will ensure that whoever you hand your cards out to will be able to read your information.

High contrast and colors are important, but in using colors think about how they psychologically affect people. Black is the color of authority and power, white implies innocence and purity, red is the most emotionally intense color and should only be used as an accent, blue elicits peaceful and tranquil feelings, green and brown symbolize nature, yellow grabs attention and improves concentration power, purple represents royalty, luxury, and sophistication.

Different shades of these colors mean different things as well. Light brown implies genuineness and dark green symbolizes masculinity, conservatism, and wealth. This is not to say that you should hire a cognitive psychologist when designing your business cards, just that color is something to keep in mind.

After the above conditions have been met, design your card so that both sides are used. A simple description of your business will do, or a website with a logo, if no room remained on the front for your logo. However, make sure to leave room for notes. A great trick is to look through the business cards you have collected over the years – what is it that these cards have in common? Are they colorful, stylish, or pleasing to touch? Really look at this small sample of business cards and find the common point. Most likely, the common characteristics are ones that most people like. Design your cards with this in mind, and you will make sure your card stays in that coveted Rolodex. You can let Professional Taste help you design your cards, and then print them—starting at just $30 for 500! Or go to www.business-cards.com and receive 1000 FULL COLOR business cards for the price of 500, only $65!